We’re trying something new today! I recorded an audio for your listening pleasure, but if you don’t feel like listening, feel free to check out the transcript instead.
In this January episode of Fintech and Friends, I (Jenny Beres, co-founder of Pink Shark PR) talk about how the landscape and strategy for announcing funding for early-stage companies has changed in the past few years - and how this change might just be better for early-stage companies and their press strategy overall.
While media outlets like TechCrunch used to report on early-stage funding, they’ve recently stopped, much to investors’ delight (lol). This pivot means funders and founders are having to get creative and dig into a new type of media strategy that, while different, might just have better results in the long-run.
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